Promoting the Expansion of a New York City Institution
Javits Center is a New York City cultural icon situated along the Hudson River. As “the busiest convention center in the country”, Javits has a wide variety of marketing needs to reach their diverse audiences. As a creative lead at reitdesign, I collaborated with architects and the Javits communications team to create sales tools, digital graphics, brochures, and packaging to promote the center’s unique green roof and much anticipated expansion in the midst of the pandemic.
Strategy
Package Design
Print Design
Infographic Design
As the project’s creative lead, I collaborated with Javits’s Communications department and the architecture firm leading the expansion to design a leave-behind printed sales tool for prospective vendors. The piece needed to be easy to navigate and digest while highlighting the breadth and flexibility of the new spaces for all kinds of events.
The piece is organized by floor and balances custom isometric illustrations, architectural renderings and spec tables to clearly illustrate the potential of each space.
