Manhattan Vintage
Launching a premium shopping event experience for vintage insiders
Manhattan Vintage brought me on to create floorplan maps, directional signage a-frames, and dealer booth signs within their existing branding system for their seasonal, multi-day anchor shows in NYC.
I was brought on to help launch Manhattan Vintage Limited Edition, a more premium shopping experience in spectacular locations across the country. I worked closely with the team to concept and execute custom illustrations, wayfinding signage and digital launch creative for their first three shows in New York (Brooklyn, Upper East Side, Hamptons).
Photos courtesy of Manhattan Vintage
Team Credits
Client: Manhattan Vintage, Amy Abrams
Campaign Design & Creative Direction: Laurel Ames
Head of Marketing: Sarah Jaxheimer
Marketing Coordinator: Stella Santini
Brand Strategy
Campaign Design
Wayfinding
Illustration
Print
Social
We built the campaign around the brand’s signature red heart, launching the first three locations with custom “Queen of Hearts” announcement illustrations. I approached each location uniquely, expanding the event’s color palette and designing the signature queen and supplementary illustrations to best suit their locations in Brooklyn, the Upper East Side, and the Hamptons respectively.
